Reputation® Sportswear · Est. 2024 Join waitlist

REPUTATION

Founded in 2024100% cottonBuilt to last

Heavyweight cotton tees, shorts, sweatpants and hoodies made to be kept for years. Traceable, repairable, and recycled back into cotton when you're done.

See the collection
(01)Collection

Four essentials. Built heavy.

01$40
REPUTATION
White

The Tee

Heavyweight cotton jersey with an all-cotton neck rib. No stretch fibers, nothing that blocks recycling.

02$50
REPUTATION
Heather grey

The Short

Everyday cotton fleece shorts with a cotton drawcord and a removable waistband elastic for easy recycling.

03$60
REPUTATION
Heather grey

The Sweatpant

Cotton fleece with a cotton drawcord, removable waistband elastic and heavy cotton rib cuffs.

04$80
REPUTATION EST. 2024
Black

The Hoodie

Oversized cotton fleece with heavy cotton rib cuffs and hem.

(02)Principles

Made to keep, made to trace, made to come back.

A

One fiber

Every garment is 100% cotton, down to the drawcord and rib trim, so it can be shredded and spun into new yarn.

B

Built to keep

Heavyweight fabric and repairs on request, made to be worn for years and passed on.

C

Every piece traced

Tap the label to see who made it, what it is made from, and where it goes when you are done.

(03)Life Story

The older it gets, the more rep it carries.

Most brands make buying new the status move. We flip it. Every Reputation piece earns rep the longer you keep it, the more you wear it, and every time it is repaired.

Tap the label with your phone to see the garment's whole history: who made it, what it is made from, and every owner and repair since.

The Hoodie · MExample record
Sewn byLilia, Da Nang, Vietnam
Fabric milled inNingbo, China
Recycled cotton100%
Owned since2024
RepairsNone
Rep tierTier 3
(04)The Loop

Cotton in. Cotton out.

  1. 01Wear itBuilt heavy to last years, not seasons.
  2. 02Repair itTap the label to book a repair. Every fix is logged and adds rep.
  3. 03Pass it on or send it backResell with a verified history, or trade it in for credit.
  4. 04Spun into new yarnWorn-out pieces are mechanically recycled back into cotton fiber. Made with recycled cotton, and designed to be recycled into new clothes.
(05)Privacy

Your clothes don't track you. They carry their own history.

No GPS, no location tracking. Tags only respond at touching distance.

Nothing is recorded after purchase unless you tap. The tag stores an ID, not your personal data.

When a piece changes hands, the previous owner's data stays with them.

(06)Waitlist

Join the waitlist for first access to the launch collection.

EARN YOURS